Pandora CEO Joins WJI 2030 Board

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The Watch & Jewellery Initiative 2030 (WJI 2030) has appointed Pandora CEO Alexander Lacik to its board of directors.

The head of the Danish jewelry retailer was brought on to the global ESG coalition for watch and jewelry companies due to his establishment of an “ambitious” sustainability program at Pandora, WJI 2030 said Wednesday. Lacik’s goal at Pandora includes halving carbon emissions across the company’s full value chain by 2030, reaching gender parity in leadership positions, and sourcing exclusively recycled silver and gold for crafting its jewelry.

“The WJI is a coalition formed to support the sector in addressing the question of sustainability through multi-stakeholder cooperation, measurable actions and partnerships,” said WJI executive director Iris Van der Veken. “Alexander Lacik’s extensive experience and commitment to responsible business practices will contribute greatly to this objective. His support will undoubtedly strengthen the industry-wide efforts to create positive change.”

Luxury group Kering and luxury brand Cartier founded WJI 2030 in 2021, in an effort to create a more sustainable industry. Pandora left another group, the Responsible Jewellery Council (RJC), which focuses on industry-wide standards and sustainability, in early 2022 amid a disagreement over the membership of Russian miner Alrosa following the country’s invasion of Ukraine. Van der Veken also left the RJC around the same time.

Main image: Alexander Lacik. (Watch & Jewellery Initiative 2030)

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Pandora CEO Joins WJI 2030 Board

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