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Category: Marketing

How the NDC’s Gabrielle Grazi Made the Most of a Rare Opportunity

Multifaceted leadership: Meet the Natural Diamond Council’s vice president of retail strategy and partnerships.
David Prager and Ryan Perry 1280

De Beers’ David Prager and Ryan Perry to Leave

Miner also announces new organizational structure and executive committee.
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De Beers Doubles Down on Natural Diamonds

The largest rough producer’s new marketing initiative could be just what the industry needs.

Notes from Las Vegas: In the Beginning, It Was Better Than Expected

Steady traffic, sustainability talks, and diamonds doing good set the tone as the shows opened.
A Tiffany & Co. diamond engagement ring. (Tiffany & Co.)

Tiffany & Co.: Reinventing an Icon

As iconic jeweler Tiffany & Co. turns its marketing attentions to Gen Z, what can be learned from its efforts to attract young consumers to its natural diamond offer?
Laryssa Wirstiuk; Megan Crabtree. Jewelry Marketing

Advice from the Pros: What You Need to Know About Jewelry Marketing

Rock-solid strategy: Experts Laryssa Wirstiuk, founder of digital-marketing agency Joy Joya, and Megan Crabtree, owner of Crabtree Consulting, discuss how jewelers should be targeting customers and where advertising is headed.

Podcast: Selling Diamonds on Instagram

With Rapaport’s Avi Krawitz and Sam Karmiel of Icerock Diamonds.

The Evolution of De Beers’ Strategy

Bruce Cleaver reflects on the changes that took effect in the six years he headed the diamond company.
Lily James in the NDC campaign. (NDC)

Actress Lily James Is New Face of Diamonds

NDC urges industry to contribute cash amid funding challenges.
Martin Rapaport speaking at the 2022 JCK Las Vegas show.

Diamonds: A Symbol of Marriage and Commitment

Marriage is important. Commitment is important. Love is important. Engagement and wedding rings are important. These things are not just a fad. They are meant to last forever and establish the foundation of personal identity.

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