De Beers has been testing lower prices for its line of lab-grown diamond jewelry, Lightbox. But at the new rate of $600 per carat for its standard range, the products are still relatively expensive by market standards. What’s behind its strategy? Rapaport Senior Analyst Joshua Freedman reports.
Are De Beers’ Lab-Grown Prices Too High?
Sponsored Content
De Beers has been testing lower prices for its line of lab-grown diamond jewelry, Lightbox. But at the new rate of $600 per carat for its standard range, the products are still relatively expensive by market standards. What’s behind its strategy? Rapaport Senior Analyst Joshua Freedman reports.
Are De Beers’ Lab-Grown Prices Too High?
Top Stories from Rapaport
Strong Gold Prices Dent Chow Tai Fook Revenue
Decline in sales narrowed over the second half of the fiscal year.
The AWDC Is Putting Lab-Grown Diamonds in a Gumball Machine
Organization is also joining forces with others in the industry to create a marketing fund for natural.
Angola Expands Diamond Reach to GIA and Tiffany & Co.
Country signs memorandum of understanding for future business.
More Stories
Featured
State of the Diamond Industry: Rapaport and De Beers’ Al Cook Chart the Way Forward at JCK
Annual Rapaport Breakfast focuses on need for transparency and ethical sourcing.