Jewelers of America (JA) has introduced a three-year road map it believes will help propel the association forward and empower its members.
The group developed the new strategy through extensive research, member and industry surveys, and focused discussions with stakeholders. The plan focuses on market trends, member priorities and emerging industry challenges, JA said Tuesday. It also revealed an updated mission statement, as well as growth strategies in three core areas: energize and serve the member community, advance education, and amplify advocacy.
“Jewelers of America is fully committed to our membership and the industry, and this was an imperative step in our history,” said JA CEO David Bonaparte. “Through an updated mission statement…the renewed focus underscores JA’s role in promoting professionalism, ethical standards and business success within the fine-jewelry sector.”
The implementation of the plan represents a renewed commitment to members and to the jewelry community, added JA board chair Coleman Clark.
Image: A jewelry display. (Shutterstock)
