Luxury Market Bottoms Out, and This Week’s Other News

Members of the editorial team pick their favorite pieces from the internet.

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What is the Rapaport team reading? Our editors and reporters have picked out content from around the web that’s helped expand their knowledge of the diamond and jewelry industry this week. 

Breitling CEO ‘Quite Confident’ Luxury Sector’s China-Led Slowdown Has Hit Bottom (South China Morning Post)

“There’s been months of bad news, with reports from the high-end jewelry and watch sector that demand has slowed, primarily due to the shunning of luxury products by China, the second-largest market after the US. In this article, the CEO of Swiss watchmaker Breitling says he believes the industry has hit bottom. He also sees new markets emerging to compete with China, including India. It’s the first ray of hope for the luxury industry in what has been a very difficult and challenging period.” 
Leah Meirovich Weekly Gems USED 041024

Leah Meirovich

Managing Editor
Diamonds Are Botswana’s Best Friend but They Aren’t Forever (Le Monde) 

“Falling diamond prices are putting a lot of pressure on Botswana’s economy, this article explains. In this context, they understand the presentation of the 2,492-carat diamond discovered in August as a ‘well-orchestrated marketing operation’ for Mokgweetsi Masisi’s candidacy for the next presidential election. I agree with them about the need for the diversification of Botswana’s economy, and I hope other mining countries are also working on a good economic strategy to overcome these challenging times.” 
Vanina Weekly Gems USED 041024

Vanina Pikholc

Podcast and Video Producer
Kay Jewelers Refreshes Brand to Better Reach Gen Z, Millennials (Marketing Dive)   

“Kay Jewelers is refreshing its look with a new campaign depicting ‘authentic love,’ in what appears to be an effort to compete with nimble jewelry brands able to relate to millennials and Gen Z. Kay is Signet Jewelers’ largest banner, with sales falling 5% year on year to $1.11 billion in the first fiscal half, which ended August 3. While this was a better performance than Signet as a whole, the chain has seen the likes of Mejuri and Catbird take a share of the younger demographic, according to Marketing Dive.” 
Joshua Freedman Weekly Gems USED 021324

Joshua Freedman

Senior Analyst
Victoire de Castellane’s Latest Dior Fine Jewelry Collection Takes Its Wearer on a Trip Through the House’s History (CulturedMag)  

“Victoire de Castellane absolutely nailed it with her latest collection, My Dior. It amazes me how she drew inspiration from the brand’s history and transformed iconic elements, like the famous cannage pattern, into such stunning jewelry. Each piece captures Dior’s classic elegance while still feeling fresh and contemporary. They’re not just jewels. They’re pieces of art.”  

Nicole Bednarz

Graphic Designer

Main image designed by David Polak.

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Luxury Market Bottoms Out, and This Week’s Other News

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